Life is Sweeter When Celebrated

susan and bridget sweetin at the 2014 Whoopie Award Ceremony

It's in our name & our DNA to design events that are sweet, elegant & fun for the 5 senses!

As we see it, designing and planning any event is about creating stories, not just glamorous sparkly objects. We create luxurious, lovingly crafted moments for our clients to experience a “kaleidoscope for the senses". We conceive events as fun for the 5 senses, as storytelling occupying real time and space; a notion we apply to product launches, galas, meetings, store openings and really everything we touch.

Together, we bring close to 20 years of event management experience, working for some of the most prominent media companies, private equity firms, hedge funds and fashion houses in New York City. We've built strong relationships and call the-best-of-the-best talent including chefs, florists, designers and illustrators our friends. We collaborate with set designers and fabricators to transform any space. We consider ourselves experts at F-U-N and we employ a holistic approach to all our events.


Susan Sweetin

headshot of susan sweetin by Marie Papp Photography
Image Courtesy Marie Papp Photography

Susan is a passionate and innovative event architect with extensive experience working on various projects ranging from $500k through to $15m. As an accomplished executive, she has spent her career developing end-to-end experiential marketing skills, including initial ideation, concept development and campaign execution. Susan builds meaningful event experiences with passion and a flair for creative storytelling that’s proven to drive revenue and forge strong community partnerships.

Susan's approach to solving problems has given her a proven ability to generate fresh solutions in event design. As an ambitious and dedicated event professional, she's eager to gain experience in a creative environment. She brings strategic experience and bottom-line understanding of financial strategies to increase profitability.

Susan is always looking for new and challenging endeavors to create and deliver bespoke events using an integration of communication across social media platforms achieving the best results for you and your brand. She's dedicated to understanding your business goals and is committed to providing high quality service. Susan truly cares about the tiny details as well as the bigger picture.

When working with you to design your event (be it your product launch, store opening or gala) we employ our core philosophies:

  • Fun is just as important as beauty
  • Elegant can be accessible
  • Classy can be fun
  • Everyone is a guest (even the host)

Bridget Sweetin

bridget sweetin

While Susan is the acting CEO of business, Bridget remains a trusted advisor, who creates custom digital collateral. Susan runs the events and manages the business and Bridget always makes time to brainstorm, edit copy or push our company forward whenever she can - using her strong project management and content strategy skills she learned from her seven years overseeing editorial operations for Scripps Networks brands including Food Network, Cooking Channel TV and Food.Com.

  • Susan & Bridget- you really outdid yourselves today for Aidan's party! You're a great team!!! AMAZING!!! Thank you again!

    Nicole Caruso-Anasto, 2014
  • #sweetinsisters absolutely rock a party...Thank you SOOOOOO much for the incredible bar setup today!

    Morgan Metius, 2014
  • I could not have asked for a more brilliant, competent partner than Susan Sweetin to bring to life each event with such attention to detail, respect and professionalism. In every case, she was able to listen to my vision and make it a reality. With each event, no matter how small or how big, she always made it seem so simple and easy (well, at least to me, anyway!).

    Michael Smaldone, Chief Creative Director Adrianna Papell
  • I’m incredibly grateful for all the patience and expertise devoted to my event!

    Emma Taylor, Milk Sugar Love Creamery
  • Susan always acted on our behalf and had the skills we needed to be sure that our guests had a great time with no surprises to our budget! In each of these cases Susan managed all event and guest logistics from swag bags and invitations to specialty transportation (helicopters, private jets, hotel etc.) - seamlessly and with a smile! She’s a joy to work with and always balances the needs of her client’s often tight deadlines and high demands with poise and creativity!

    Marti Lametta, SVP Aspen Insurance

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